As we can see stock has done nothing since the end of previous Bull Run in 2006. Stock made 3 Lows out of one which was a higher low. Interesting is the volumes with which it made a Higher Low during March 2020 Fall. It clearly shows the dip was aggressively bought. Volumes are highest since 2006. After 15 year long consolidation a good breakout is expected. Overall it looks a tempting buy. Dips to be used to accumulate.
The Covid 19 issue.
If the fundamentals the hospitality sector have worsened as many people think, then it wouldn't have made a higher low and that higher low wouldn't have been bought aggressively. Soon things will get better for the hospitality sector. Every crisis is the beginning of a bull market.
I wouldn't park more than around 15 % of total investments for this stock. Once would review my position once it falls down till 70-75 area. That will be my stop loss level. Overall risk is 7.5% on my portfolio. Clear definition of my risk before entering the trade.