Lovable Lingerie- Stock for Study for Long Term Investors

Incorporated in the year 1987, Lovable Lingerie Ltd is engaged in the business of manufacturing hosiery/garment products for women.

Products Segment
The company's products include women’s Innerwear, homewear, shapewear, foundation garments, and sleepwear products.

“Lovable” and “Daisy Dee” are the flagship brands of the company.
The company acquired the brand “Lovable” in the year 2000 on an exclusive basis for the territories of India, Nepal, Sikkim, and Bhutan. The innerwear products manufactured under the brand “Lovable” cater to the premium segment market in India.

Presence across entire Customer segment
The Co. acquired “Daisy Dee '' and ''College Style'' from Maxwell Industries Ltd and Leviticus Trading Ltd respectively to cater to the mid and young segment market in India.
The Company has also marketed the “Vanity Fair” brand of women’s innerwear garments, which was licensed from VF Corporation Inc. , USA.

Fire in Nov 2017 and July 2021
The company reported losses in FY18. They said the losses were due to the fire in November 2017 which reduced their production capacity by 40%.
The company had another recent fire in July 2021.

Manufacturing Capacity and Expansion
The company has three manufacturing facilities of which two are located in Bangalore and one in Uttarkhand and has a capacity to manufacture ~84 Lakh Pieces per Annum .
To meet the expected demand from the mass segment, the company is building new capacity at the Erode, Tamil Nadu with an annual production capacity of 25 lakhs nos, which is 30% of the current capacity of the company.

Own Design Studio
Co. has its own design studio in Bengaluru, Karnataka with a team of designers and the latest equipment.

Over the years, co. has tried to increase its media presence and E-commerce Marketplace. In 2019, the company launched dealer apps for direct communication with the market through which the company has been able to increase its presence in various Social platforms

The company has investments of INR 80 Crs as on FY21. Out of this 10 Cr is in Jevenca Online Pvt Ltd and the rest 70 Cr is in quoted mutual funds.

Source- Screener- Wiki Feature


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