Whirlpool of India Ltd (WHIRLPOOL)

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Whirlpool of India Ltd is one of the leading manufacturers and marketers of major home appliances in the country. Promoted by Whirlpool Corporation, USA, the company is a leading global kitchen and laundry appliances manufacturer. Its brand portfolio includes Whirlpool, KitchenAid, Maytag, Consum, Brastemp, and Amana. In 2023, it reported sales of approximately $19 billion and operates 55 manufacturing and technology research centers.

Whirlpool of India Ltd :- A subsidiary of Whirlpool Corporation, Whirlpool of India is a major player in the fully automatic washing machine market, offering top-load and front-load models with innovations like 6th Sense technology and hard water wash features.
Performance: The company reported operational revenue of ₹6,830 crore in FY23, with washing machines being a key growth driver. Its ₹115 crore investment in a Puducherry facility (September 2022) to produce premium front-load machines reflects its focus on this segment.
Market Insight: The shift to fully automatic machines (55% market share by value in 2023) has boosted Whirlpool’s sales, especially in urban and premium segments.

Market Share: Significant player, though exact share varies (estimated 10-12% in fully automatic).
Offerings: Fully automatic top-load models with 6th Sense technology and front-load models with Hot Wash and IntelliSense features.
Innovations: Focuses on stain removal and energy efficiency, with models like the Supreme Care range.
Strength: Strong brand recall and wide distribution network; popular in both urban and semi-urban markets.
Location: Plants in Faridabad (Haryana), Pune (Maharashtra), and Pondicherry.
Note
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