Impelus Ltd, formerly Mobile Embrace Limited, is a mobile marketing and carrier billing m-commerce company. The Company's principal activities include mobile commerce. Its segments include Carrier Billing and Mobile Marketing. It offers its partners integrated customer acquisition, management and carrier billing through mobile devices. It enables reaching of, engagement and transactions with consumers on their mobile devices through its digital media trading desk and carrier billing platforms. The consumers engage with digital product and service offerings, and utilize carrier billing to pay for them on their mobile devices. It also enables the reaching of, engagement and transactions with consumers on their mobile devices through its mobile marketing platforms, permission databases, publishing network and mechanics. Its carrier billing products include video-on-demand, mobile security, fitness, games, education and sports.