iSentia Group Ltd. engages in the development of software and systems. It operates through the following segments: Software-as-a-Service (SaaS), Value Added Services (VAS) and Content Marketing. The SaaS segment includes flagship Media Portal that provides customers access to information as well as tools to analyze and report on media intelligence. The VAS segment provides social media insights and monitoring, customized quantitative and qualitative analysis, and in depth analysis required by customers. The Content Marketing develops comprehensive content marketing strategies and engaging digital content that empowers brands to increase profitability by communicating effectively with target audiences. The company was founded by Neville Jeffress in 1982 and is headquartered Sydney, Australia.