Blanco y Negro SA manages the Colo Colo Social and Sporting Club. It engages in the organization, production, marketing and participation in professional sports shows and activities. The firm operates through the following segments: Collection and Sale of Players, Advertising, and Others. The Collection and Sale of Players segment comprises of the games that take place in the Monumental Stadium. The Advertising segment includes the advertising agreements between the company and its sponsors. The Others segment involves all the other income and expenses not related to the previous segments. Blanca y Negro was founded by Sergio Guzmán Lagos, Arturo Marín Vicuña, and José Miguel Barros van Hövell Tot Westerflier on March 8, 2005 and is headquartered in Santiago, Chile.