DraftKings, Inc. is a digital sports entertainment and gaming company, which engages in the provision of online sports betting, online casino, daily fantasy sports product offerings, DraftKings Marketplace, retail sportsbook, media, and other consumer product offerings. It operates through the following segments: Business-to-Consumer (B2C) and Business-to-Business (B2B). The Business-to-Consumer segment includes sportsbook, iGaming and DFS product offerings, as well as media and other consumer product offerings. The Business-to-Business segment includes design and development of gaming software. The company was founded by Jason D. Robins, Matthew Kalish, and Paul Liberman on December 31, 2011 and is headquartered in Boston, MA.
Fundamental metrics to determine fair value of the stock
Company’s recent performance and margins
Revenue streams and regions a business earns money from
Dividend yield, history and sustainability
Financial position and solvency of the company