Jereissati Participacoes SA, formerly La Fonte Participacoes SA, is a Brazil-based holding company primarily involved in the telecommunication sector. Through its subsidiaries, the Company is engaged in the provision of fixed telephony services, data transmission, mobile telecommunication and Internet service provider (ISP) services. It is also involved in the development, leasing and management of shopping malls and parking lots. Additionally, the Company is active in the provision of various services, including advertising; telemarketing and customer support; pay TV through cable and DTH (Direct-to-Home) technology, information technology (IT) services, and administration of payments using credit systems, among others. As of December 31, 2011, the Company's direct subsidiaries included Jereissati Telecom SA and Iguatemi Empresa de Shopping Centers SA.