Liq Participações SA offers customer relationship management and business process outsourcing services. The company operates through the following business segments: Contact Center & BPO, Technology & Information, and Trade Marketing. The Contact Center & BPO segment includes customer relationship, relationship through social media, collection, and life cycle management. The Technology & Information segment covers software development, management of information technology and communications environment, and integration and resale of IT solutions and customer relationship management. The Trade Marketing segment consists of on-site, training, promotional and incentive marketing, and sales services. The company was founded by Francis James Leahy Meaney on July 31, 2000 and is headquartered in Sao Paulo, Brazil.