Smiles Fidelidade SA, formerly Webjet Linhas Aereas SA, is a Brazil-based company engaged in the provision of business support services. The Company focuses on the management and operation of the Smiles Program, a customer loyalty program, which enables users to collect points (named miles) through flights, shopping and using credit card. Customers exchange collected miles for catalogue prizes. Its prizes offer includes products and services provided by travel industry partners, such as hotel chains, international car rental agencies and restaurants. The Company is controlled by Gol Linhas Aereas Inteligentes SA.