lululemon athletica, Inc. engages in the designing, distributing and retail of athletic apparel and accessories. It operates through the following business segments: Company-Operated Stores, Direct to Consumer. The Company-Operated Stores segment comprises lululemon and ivivva brands; and specialize in athletic wear for female youth. The Direct to Consumer segment is involved in the e-commerce business, building brand awareness, particularly in new markets. The company was founded by Dennis J. Wilson in 1998 and is headquartered in Vancouver, Canada.