Weborama SA is a France-based company that specializes in Internet audience measurement and interactive marketing services. The Company’s solutions are useful for Internet advertisers, agencies and publishers and are based on three core concepts: Adserving, which manages and optimizes the promotional activity; Tracking, designed for interactive agencies and advertisers, featuring a single interface to monitor performances across all e-marketing activities (banner campaigns, sponsored links, natural listing, email campaigns) in real time and Webanalytics, a tool that measures the activity of Websites and examine the behavior of its users. As of December 31, 2011, Weborama SA operated through six wholly owned subsidiaries: Weborama Iberica, Weborama UK and several affliated companies. The Company has operations in France, Spain, Italy, Portugal, among others. The Company’s major shareholder is Startup Avenue with 60% stake. In March 20, 2013, it acquired the French Company Datvantage.