Beter Bed Holding NV engages in the provision of beds and sleep products. It operates through the following brands: Beter Bed, Beddenreus, and Sängjätten. The Beter Bed brand offers its products in the Netherlands and Belgium. The Beddenreus brand focuses its operations in the Netherlands. The Sängjätten brand distributes its products in Sweden. The company was founded by Mark Diks and Pieter Diks in 1981 and is headquartered in Uden, the Netherlands.