Hawesko Holding AG engages in the trading, selling, and distribution of wines, champagnes, and other alcoholic drinks to consumers and resellers. It operates through the following segments: Retail, Business-to-Business (B2B), E-commerce, and Miscellaneous. The Retail segment sells wine via a network of retail outlets, which are run by independent agency partners. The B2B segment comprises of business activities with retailers; wines and champagnes are sold both by distance selling and by an organization of trade representatives. The E-commerce segment includes wine and champagne distance selling, with activities focused on the consumer. The Miscellaneous segment consists of central group functions. The company was founded by Peter Margaritoff in 1964 and is headquartered in Hamburg, Germany.