Auto Italia Holdings Ltd. engages in the import, marketing, distribution, and provision of after-sales services of Italian branded cars. It operates through the following segments: Cars; Financial Investments and Services; and Property Investment. The Cars segment trades cars and related accessories and provision of after-sales and pre-delivery inspection services. The Financial Investments and Services segment includes provision for financing and corporate finance services. The Property Investment segment engages in development of properties. The company was founded by Lee Wing Sum in 1954 and is headquartered in Hong Kong.