Cognition Holdings Ltd. is a multi-disciplinary data collection, communication, research, and marketing company, which provides a range of services to Fast Moving Consumer Goods companies, media and digital agencies. It operates through the Active Data Exchange Services and Knowledge Creation and Management segments. The Active Data Exchange Services segment integrates and delivers a suite of messaging services through a single hosted platform. The Knowledge Creation and Management segment involves in building permission-based marketing strategies to enhance singular customer profiles. The company was founded in 1997 and is headquartered in Randburg, South Africa.