Long4Life Limited is a South Africa-based investment holding company that focuses on lifestyle businesses. The Company operates through three segments: Sport and Recreation, Beverages, and Personal Care and Wellness. The Sport and Recreation division comprises Sports Retail, Outdoor Warehouse, an e-commerce division and Performance Brands. The Beverages division comprises two business units: Chill Beverages and Inhle Beverages. It has three offerings, such as Own Brands, Contract Packing and Private Label. The Personal Care and Wellness division comprises the beauty and personal care businesses. These include the Sorbet group and Lime Light (a distribution channel for spa and salon products and equipment), and an investment into the sub-acute healthcare industry. The Company provides services to the trading divisions, including secretarial, finance, advisory, risk management, corporate finance, group legal, treasury, internal audit, group marketing and other related services.