Premier Fishing and Brands Limited, formerly Premier Food and Fishing Limited, operates a vertically integrated food and fisheries business. The Company's segments include Lobster, Pelagics, Hake, Squid, Abalone, Seagro, Processing and marketing, and Cold storage. Its subsidiary, Premier Fishing SA Proprietary Limited (Premier Fishing), is an integrated food and fishing company, which specializes in the harvesting, processing and marketing of fish and fish-related products, as well as general food products. Its aquaculture business, Marine Growers Proprietary Limited, is involved in abalone farming and sells its abalone locally and internationally through the Atlantic Abalone brand. Premfresh Seafood Proprietary Limited is sales and marketing arm of Premier Fishing. The Company offers products, such as South Coast Rock Lobster and West Coast Rock Lobster under the South Atlantic brand; squid under the Sea Diamond brand, and Seagro fertilizer under the Seagro brand.