Steinhoff International Holdings NV is an investment company, which engages in the manufacture and retail of furniture, household goods, and clothing. It operates through the following segments: Conforama; European Properties; Pepkor Europe; Australasia; Pepkor; Corporate and Treasury Services; and All Other. The Conforama segment operates furniture retail stores in Europe. The European Properties segment consists office, retail, and warehouse space. The Pepkor Europe segment comprises general merchandise retail business of Pepco and Poundland. The Australasia segment focuses in the household goods and general merchandise retailing in Australasia. The Pepkor segment involves in the selling of clothing, footwear, textiles, cell phones, airtime, and fast moving consumer goods. The Corporate and Treasury Services offers strategic direction and services to the decentralised operations globally. The company was founded by Bruno Ewald Steinhoff in 1964 and is headquartered in Stellenbosch, South Africa.