Appreciate Group Plc engages in the provision of multi-redemption gift cards, vouchers, and digital reward propositions. It operates through the following segments: Consumer, Corporate, and All Other Segments. The Consumer segment represents sales to consumers, utilising its Christmas savings offering. The Corporate segment comprises of sales to businesses, offering primarily sales of the Love2shop voucher, flexecash cards, and e-codes in addition to other retailer vouchers. The company was founded by Peter Robert Johnson in 1967 and is headquartered in Birkenhead, the United Kingdom.