Ascential Plc engages in the provision of specialist information, analytics and e-commerce optimisation platforms. It operates through the following geographical segments: Digital Commerce, Product Design, Marketing, Retail and Financial Services, and Corporate. The Digital Commerce segment involves in measurement, optimization, and execution for digital commerce growth. The Product Design segment consists of consumer product trend forecasting, data, and insight to create products and experiences. The Marketing segment offers services and tools to measure and optimise marketing creativity, media, and platform effectiveness and efficiency. The Retail and Financial Services segment refers to events, data, and tools to improve performance and drive innovation in retail and financial services. Its products are offered through the Flywheel, EDGE, Yimian, WGSN, Use Fashion, Coloro, LIONS, WARC, and MediaLink brands. The company was founded in1947 and is headquartered in London, the United Kingdom.