Bidstack Group Plc engages in the provision of in-game advertising technology for the global video games industry. Its technology can insert brand placements and content into natural advertising space within video games. Its product includes Bidstack AdConsole which is an analytics and reporting service which delivers real-time insights and data. The company was founded by James Draper and Francesco Petruzzelli on June 20, 2002 and is headquartered in London, the United Kingdom.