Big Sofa Technologies Group PLC, formerly HubCo Investments PLC, is a holding company for Big Sofa Limited. The Company is a business to business (b2b) technology company that provides video analytics, serving both brand owners and market research agencies. The Company has built a platform developed in the Ruby language and using the Rails Web framework. Its platform enables users to ingest, manage, search and perform detailed analysis of video, images and audio content. It enables consumers to upload unstructured video content to its cloud-based analytics platform. The platform then transcodes and transcribes the data into a structured and downloadable archive of content. The platform can be used on a software as a service basis or in conjunction with its account teams. In addition to the analytics platform, the Company has developed a range of ancillary services for brands, agencies and consumers to upload video into the core platform.