ThinkSmart Ltd. engages in the provision of differentiated products to retailers in multiple sectors at the point of sale, in-store, online and through contact centers. It offers lease and rental financing services. It operates through the following segments: UK, Corporate & Unallocated, and Other. The UK segment consists of ThinkSmart Europe Ltd., RentSmart Ltd., ThinkSmart Insurance Services Administration Ltd., and ThinkSmart Financial Services Ltd. The Corporate & Unallocated segment is composed of ThinkSmart Limited. The Other segment covers low volume territories such as SmartCheck Finance Spain SL, ThinkSmart Inc. (USA), and ThinkSmart Italy Srl. The company was founded by Natale Ronald Montarello in 1996 and is headquartered in West Perth, Australia.