C&F Financial Corp. is a bank holding company, which engages in the provision of banking services to individuals and businesses. It operates its business through the following segments: Retail Banking; Mortgage Banking and Consumer Finance. The Retail Banking segment provides checking and savings deposit accounts; and business, real estate, development, mortgage, home equity, and instalment loans. The Mortgage Banking segment offers ancillary mortgage loan origination services for loan settlement and residential appraisals. The Consumer Finance segment comprises of automobile financing through lending programs that are designed to serve customers in the non-prime market who have limited access to traditional automobile financing. The company was founded on March 8, 1994 and is headquartered in West Point, VA.