SOHU.COM LTD is a China-based online media, search and game service company principally engaged in the provision of online products and services on personal computers (PCs) and mobile devices. The Company mainly operates its businesses through three segments, including the Sohu segment, the Sogou segment and the Changyou segment. The Sohu segment’s main business is the brand advertising business, which offers to users, over Sohu’s matrices of Chinese language online media, various content, products and services across multiple Internet-enabled devices such as PCs, mobile phones and tablets. The Sogou segment is mainly engaged in search and search-related business, including search and search-related advertising services, as well as Internet value-added services (IVAS). The Changyou segment is engaged in online game business; the platform channel business, which consists primarily of online advertising and IVAS; and the cinema advertising business.