PVR Ltd. is a holding company, which engages in the exhibition, distribution, and production of films. Its products and services sell under the bluO, PVR Premiere, PVR Pictures, pvrNest, Food Union, PVR Superplex, Gold Class, PVR Director's Cut, PVR Cinemas IMAX, and PVP Icon brand names. The firm operates through the following segments: Movie Exhibition and Others. The Others segment includes movie production, distribution & gaming. The company was founded by Bijli Ajay and Sanjeev Kumar on April 26, 1995 and is headquartered in Gurgaon, India.