LiveRamp Holdings, Inc. is a software as a service (SaaS) company that provides identity platform. The Companyâ€™s platform connects people, data and devices across the digital and physical world. It provides LiveRamp IdentityLink, which is an identity resolution service that ties data back to people and allows to onboard that data for people-based marketing initiatives across digital channels. Its IdentityLink serves brands and agencies, marketing technology providers, data owners and publishers. Its identity resolution service allows AbiliTec and identity graph to link all offline and online identifiers to a consumer. IdentityLink resolves first-party offline customer relationship management (CRM), direct marketing and point-of-sale data back to a consumer identifier. Its graph matches personally identifiable information (PII)-based data, such as e-mails, postal addresses and phone numbers with identifiers.