Cavalier Corporation Limited is an Australia-based company, which operates in the soft flooring market. The principal activities of the Company consist of the Cavalier Bremworth and Norman Ellison Carpets broadloom carpet businesses; the Elco Direct wool procurement business, and the Radford felted yarn operation. The Company's operating segments include carpets and wool acquisition. The carpets segment is engaged in the manufacturing and sales of carpets by the Cavalier Bremworth and Norman Ellison broadloom carpet businesses. The wool acquisition segment operates through Elco Direct. Norman Ellison Carpets manufactures a range of wool, wool-blend and synthetic carpets. The Company also holds interest in commission woolscourer, Cavalier Wool Holdings Limited, which is engaged in providing commission scouring services and operates through Hawkes Bay Woolscourers and Timaru-based Canterbury Woolscourers. Its geographical segments include New Zealand, Australia and Rest of the world.