Good Spirits Hospitality Ltd. is an investment company, which engages in the businesses in the hospitality sector. It operates through The Better Bar Company (BBC) and Other segments. The BBC segment involves in the business activities of The Better Bar Company Limited that operates a chain of nine bars based in Auckland and Hamilton. The Other segment includes the activities of the parent company. The company was founded on January 23, 2004 and is headquartered in Auckland, New Zealand.