Plexure Group Limited, formerly VMob Group Limited, offers Plexure platform. The Company's Plexure platform analyzes purchases and contextual data, and tailors messaging to individual customers. Plexure platform allows users to measure every purchase transaction, alongside real-time data, such as location and weather conditions. Plexure allows users to integrate digital and in-store technology. Plexure combines data from Websites, mobile, point of sale and connected in-store technology to optimize real-world customer experiences. Plexure consists of application programming interface (API), mobile software development kit (SDK) and a set of pre-built connectors. Plexure consists of features, including analytics, adaptive machine learning, campaign manager, workflow builder, media library, consumer manager, content manager and push messaging. The Plexure loyalty module allows users to manage loyalty rewards, points and incentives across multiple programs in multiple channels.