Ayima Group AB engages in the provision of digital marketing services. It operates through the following segments: SEO, Paid, and Content and Creative. The SEO segment involves working with the client's website, ensuring the correct site structure, keywords, tagging, descriptions, and linking strategies. The Paid segment entails executing and managing client budgets to advertise with paid for listings on online platforms. The Content and Creative segment includes concept creation, ideation, planning the scope with the client, agreeing budgets and timelines, creating the assets, and writing the website code to fulfil the agreed brief. The company was founded by Michael Jacobson, Michael Nott, Timothy Webb, and Rob Kerry in 2007 and is headquartered in London, the United Kingdom.