RugVista Group AB operates as a direct-to-consumer online platform that sells carpets and rugs through its online stores. It operates through the following segments: Business-to-Consumer (B2C), Business-to-Business (B2B) and Marketplaces & Other (MPO). The B2C segment consists of all revenue and expenses for goods for resale and marketing where the end customer is a physical individual. The B2B segment offers products to legal entity or closely-held company. The MPO segment markets products through a third-party sales channel or web shop. The company was founded in 2005 and is headquartered in Limhamn, Sweden.