Smart Eye AB engages in the development of artificial intelligence in the form of eye tracking technology. It operates through the following business areas: Research Instruments, Automotive Solutions and Applied AI Systems. The Research Instruments business area focuses on advanced eye tracking systems for measuring and analyzing human behavior. The Automotive Solutions business area provides eye tracking software for integration in cars and other vehicles. The Applied AI Systems business area provides software and hardware for retrofit in vehicles. The company was founded by Nils Martin Krantz and Mats Stefan Krantz in 1999 and is headquartered in Gothenburg, Sweden.