Globrands Group Ltd. engages in the import and marketing of tobacco and smoking products, sweets, and snacks. It operates through the Smoking Products segment and the Sweets and Snacks segment. The Smoking Products segment engages in the import, sale, and distribution of tobacco and smoking products such as cigarettes, tobacco for rolling, lighters, and rolling papers. The Sweets and Snacks segment includes distribution, sale, and marketing of sweets and snacks. The company was founded by Yaron Gazit, Gadi Netzer, and Yael Lev in 2000 and is headquartered in Tel Aviv, Israel.