WhiteSmoke Software Ltd. engages in the field of English writing technologies, which focuses on products that enhance and correct grammar, spelling, and writing style. It operates through the following segments: Video advertising, Advertising and distribution through search engines, and Software for repair and upgrade writing in English. The Video advertising segment communicates with advertisers who wish to display advertisements through videos in various advertising areas. The Advertising and distribution through search engines segment using search engines, directs end users to search results of the search engines with which its business partners work, mainly through the group's distributors and advertisers and against the distribution of revenues with its business partners and / or distributors. The Software for repair and upgrade writing in English segment sells the Group's software, including the WhiteSmoke Writer software, which examines and corrects spelling and spelling errors, improves the wording of the text, uses a vocabulary that enriches the writing style. The company was founded on July 19, 1981 and is headquartered in Tel Aviv, Israel.