Lifull Co., Ltd. engages in the provision of real estate-related information services. It operates through the following segments: HOME'S Business, Overseas Business, and Others. The HOME'S Business segment provides business support services for real estate developers, customer relationship management assistance for rental operators, and domestic real estate information through the site, LIFULL HOME'S. The Overseas Business segment handles the operation of overseas real estate and housing information-related business. The Others segment includes management of search websites for nursing homes, insurance agencies, and furniture and home interior shops. It also handles new businesses. The company was founded by Takashi Inoue on March 12, 1997 and is headquartered in Tokyo, Japan.
Fundamental metrics to determine fair value of the stock
Company’s recent performance and margins
Dividend yield, history and sustainability
Financial position and solvency of the company