SUNNY SIDE UP, Inc. engages in the provision of corporate marketing services. Its operations are carried out through the following segments: Marketing Communications, Sales Promotions (SP) and Merchandising (MD), Sports, Bills Restaurant, and Development. The Marketing Communications segment provides total marketing communication support including promotion, digital marketing, and creation of casting based advertisements. The SP and MD segment offers shop-front promotions and planning and manufacturing of products. The Sports segment handles sports promotions. The Bills Restaurant segment manages restaurants that offer all-day dining. The Development segment includes development initiatives in Do Sports and human resources. The company was founded on July 1, 1985 and is headquartered in Tokyo, Japan.