SUNNY SIDE UP Inc. is a Japan-based company engaged in marketing business. The Company operates in five business segments. The Marketing Communication segment is engaged in the provision of communication services related to public relations (PR), promotion, content development and casting. The Sports segment provides management and athlete portrait management services for sporting events, PR, sporting content development and Japan invitation of overseas sports events. The Development segment is engaged in inbound, do sports and human resources business. The Sales Promotion & Merchandising segment provides communication know-how to encourage decision-making on purchase and closing at stores, as well as develops new business, such as fundraising support and social contribution activities. The Bills segment operates restaurants under the name bills.