Gendai Agency Inc. engages in the advertising and real estate business. It operates through the Advertising Business and Real Estate Business segments. The Advertising Business segment handles the planning and production of paid advertisement, promotional materials, and mass media for pachinko hall. The Real Estate Business segment covers the leasing and brokerage of real estate properties for pachinko hall. The company was founded by Masataka Yamamoto in February 1994 and is headquartered in Tokyo, Japan.