Idea International Co., Ltd. engages in the brand planning, development and sale of living related lifestyle products, select brand products, watches, consumer electronics, and organic cosmetics. It operates through the following segments: Housing-related Lifestyle Product Manufacture and Wholesale, Housing-related Lifestyle Product Retail, and Design. The Housing-related Lifestyle Product Manufacture and Wholesale segment deals with the manufacture and wholesale of general merchandise, consumer electronics and cosmetics to interior shops and other specialty shops. The Housing-related Lifestyle Product Retail segment manages the retail of general merchandise, consumer electronics and cosmetics through directly managed stores and electronic commercial route. The Design segment handles planning of concept design for products and living spaces. The company was founded on November 30, 1995 and is headquartered in Tokyo, Japan.