Axel Mark, Inc. engages in the mobile content business. It operates through the following segments: Game, Advertising, and and Experience. The Game segment handles the planning, development and management of mobile games. The Advertising segment covers the planning, production, and management of online advertisements. The and Experience segment offers services such as "croscrea", a costume production service, "Kujikore", an online lottery service, and ".yell plus", a communication application that connects with celebrities. The company was founded on March 22, 1994 and is headquartered in Tokyo, Japan.