Toei Animation Co., Ltd. engages in the production, marketing, and licensing of animation. It operates through the following segments: Video Production and Sales, Copyright, Product Sales and Other Business. The Video Production and Sales segment deals with the planning and production of TV animation works and sale of its broadcasting rights. The Copyright segment handles the merchandising rights for animation characters. The Product Sales segment covers character development and sales. The Other Business segment include the event business. The company was founded on January 23, 1948 and is headquartered in Tokyo, Japan.