Strad, Inc. engages in the provision of customer solutions in Canada and the United States. It operates through the following segments: Industrial Matting, Equipment Rentals, and Corporate. The Industrial Matting segment consists of a large fleet of environmental and access matting products and accompanying services. The Equipment Rentals segment comprises of surface rentals, solids control and waste management, and EcoPond products and related services. The Corporate segment deals with costs incurred to operate a public company, including a portion of the executive management team, rent and utilities, and external professional services. The company was founded by Robert J. A. Grandfield and Henry G. van der Sloot in August 2003 and is headquartered in Calgary, Canada.