Strad, Inc. engages in the provision of customer solutions. It operates through the following segments: Industrial Matting, Equipment Rentals, and Others. The Industrial Matting and Equipment Rentals segments focuses on rental equipment and matting solutions to many industrial sectors, such as oil and gas, pipeline, power transmission, and mining. The Corporate segment consists of costs incurred to operate a public company, including a portion of the executive management team, rent and utilities, and external professional services. The company was founded by Robert J. A. Grandfield and Henry G. van der Sloot in August 2003 and is headquartered in Calgary, Canada.