Several reasons for shorting the stock
1. A bearish TK-Cross below the Kumo
2.Price could not get into the cloud - Span B of the cloud acted as resistance and price moves downwards
3. There is a small Doji before the first red candle indicating indecision . But this was soon solved as is shown by the engulfing red candle...
The candle closed below the cloud and the next resistance is at 23.94 hardly a couple of dollars away. Whether the stock will bounce at the strong resistance or will experience greater sell off, only time will tell.