Neutral
Affle India is a technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements, and transactions through relevant mobile advertising. It’s a Singapore-based company founded in 2005 and entered India in 2006. They work on Paas (Platform as a Service)Business Segments
Consumer platform (97%) - New consumer conversions (acquisitions, engagements, and transactions) through relevant mobile advertising, retargeting existing consumers to complete transactions for e-commerce companies, An online to offline (“O2O”) platform that converts online consumer engagement into in-store walk-ins.
Enterprise platform (3%) – provides end-to-end solutions for enterprises to enhance their engagement with mobile users such as developing Apps, enabling offline to online commerce for offline businesses with e-commerce aspirations, and providing enterprise-grade data analytics for online and offline companies.
Product Portfolio
CDP for Marketing Automation - Data & Audience Intelligence Platform to Grow ROI
Online to Offline Businesses - Platform helps fulfill omnichannel customer journeys, converting online impressions to offline sales
Technology Enabled by a Rich Patent Portfolio - 18 Patents granted and filed in fields of Consumer acceptable advertising, Messaging, Search & Ad Fraud Detection.
High Engagement Video, Rich Media & Native Ad Experiences - Layered over our data-driven targeting & retargeting algorithms
Behavior, Transaction & Attribution Data based Decisioning - Structured Data Sets driving Prediction & Recommendation algorithms
End-to-End Platform to Grow Marketing ROI - Enhance Marketing ROI and drive Consumer Acquisitions, Engagements & Transactions # #
Revenue Mix -
Geographical- India - 47% and Rest of the world - 53% in FY 20.
Top 10 verticals (74% revenue contribution)
Category E – Ecommerce, Entertainment, EdTech
Category F – Fintech, Foodtech, FMCG
Category G – Gaming, Groceries, Government
Category H - Healthtech #
Product wise: FY20 - Cost per Converted User (CPCU) – 91%, Non-CPCU – 9%.
CPCU Revenue – 41.1% growth in FY20 Vs FY19.##
Recent Acquisitions
Vizury platform – 2018
Shoffr, Revx – 2019
Mediasmart, Appnext – 2020
These acquisitions and strategic investments reaffirm their commitment to building sustainable market leadership as part of Affle2.0 strategy # #
Future Action & Growth
Working towards Affle2.0 strategy (Primary focus on 2V’s – Vernacular & Verticalization. Vernacular enables hyper-personalized consumer recommendations and Verticalization enables deeper insights across consumer segments leading to greater ROI Impact.). #
Mobile Focused
95% of its business is Mobile apps advertisement focused & Mobile advertising spend is projected to reach a share of 64% of total digital ad spends by 2022
Consumer platform (97%) - New consumer conversions (acquisitions, engagements, and transactions) through relevant mobile advertising, retargeting existing consumers to complete transactions for e-commerce companies, An online to offline (“O2O”) platform that converts online consumer engagement into in-store walk-ins.
Enterprise platform (3%) – provides end-to-end solutions for enterprises to enhance their engagement with mobile users such as developing Apps, enabling offline to online commerce for offline businesses with e-commerce aspirations, and providing enterprise-grade data analytics for online and offline companies.
Product Portfolio
CDP for Marketing Automation - Data & Audience Intelligence Platform to Grow ROI
Online to Offline Businesses - Platform helps fulfill omnichannel customer journeys, converting online impressions to offline sales
Technology Enabled by a Rich Patent Portfolio - 18 Patents granted and filed in fields of Consumer acceptable advertising, Messaging, Search & Ad Fraud Detection.
High Engagement Video, Rich Media & Native Ad Experiences - Layered over our data-driven targeting & retargeting algorithms
Behavior, Transaction & Attribution Data based Decisioning - Structured Data Sets driving Prediction & Recommendation algorithms
End-to-End Platform to Grow Marketing ROI - Enhance Marketing ROI and drive Consumer Acquisitions, Engagements & Transactions # #
Revenue Mix -
Geographical- India - 47% and Rest of the world - 53% in FY 20.
Top 10 verticals (74% revenue contribution)
Category E – Ecommerce, Entertainment, EdTech
Category F – Fintech, Foodtech, FMCG
Category G – Gaming, Groceries, Government
Category H - Healthtech #
Product wise: FY20 - Cost per Converted User (CPCU) – 91%, Non-CPCU – 9%.
CPCU Revenue – 41.1% growth in FY20 Vs FY19.##
Recent Acquisitions
Vizury platform – 2018
Shoffr, Revx – 2019
Mediasmart, Appnext – 2020
These acquisitions and strategic investments reaffirm their commitment to building sustainable market leadership as part of Affle2.0 strategy # #
Future Action & Growth
Working towards Affle2.0 strategy (Primary focus on 2V’s – Vernacular & Verticalization. Vernacular enables hyper-personalized consumer recommendations and Verticalization enables deeper insights across consumer segments leading to greater ROI Impact.). #
Mobile Focused
95% of its business is Mobile apps advertisement focused & Mobile advertising spend is projected to reach a share of 64% of total digital ad spends by 2022
Disclaimer
The information and publications are not meant to be, and do not constitute, financial, investment, trading, or other types of advice or recommendations supplied or endorsed by TradingView. Read more in the Terms of Use.