BFH US🌎Bread Financial is a technology-driven financial services company. Its core business is providing data-driven, personalized solutions for payments, loans, and savings. Key areas include:
Own-brand and co-branded credit cards in partnership with retailers.
Installation plans and buy-now-pay-later (BNPL) products.
Direct-to-consumer solutions, such as the Bread Cashback American Express card and Bread Savings products.
Marketing, loyalty, and analytics services that help brands engage customers.
Bread Financial reported adjusted earnings per share (EPS) of $3.14–$3.15 for the second quarter of 2025, significantly exceeding analyst estimates of $1.85–$1.92.
The company has low multiples.
P/E 9.0
P/B 0.8
Dividend yield 1.4%
However, the company pays out only 14% of its earnings as dividends.
Part of the proceeds are being used for share buybacks.
We expect a return on equity (P/B 1.0), which implies growth of approximately 20%.
