Innovator Equity Managed Floor ETFInnovator Equity Managed Floor ETFInnovator Equity Managed Floor ETF

Innovator Equity Managed Floor ETF

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Key stats


Assets under management (AUM)
‪1.06 B‬USD
Fund flows (1Y)
‪507.58 M‬USD
Dividend yield (indicated)
0.39%
Discount/Premium to NAV
0.1%
Shares outstanding
‪29.70 M‬
Expense ratio
0.89%

About Innovator Equity Managed Floor ETF


Issuer
Innovator Capital Management LLC
Brand
Innovator
Inception date
Nov 9, 2022
Structure
Open-Ended Fund
Index tracked
No Underlying Index
Replication method
Synthetic
Management style
Active
Dividend treatment
Distributes
Distribution tax treatment
Ordinary income
Income tax type
Capital Gains
Max ST capital gains rate
39.60%
Max LT capital gains rate
20.00%
Primary advisor
Innovator Capital Management LLC
Distributor
Foreside Fund Services LLC
ISIN
US45783Y6730
SFLR seeks to capture some of the upside of the US large-cap equity market while actively managing option strategies in an attempt to limit losses to a range between 8-12% each year. The fund invests in an equity portfolio comprised of US large-caps and FLEX options to hedge the downside risk on an annual basis. The hedge piece rolls quarterly such that there are four floors, with one expiring every three months. The fund's laddered approach is meant to help offset the timing risks inherent in a single reset and roll date. The sub-adviser also sells short-dated (two-week) call options in tranches, with expirations staggered every three to four days, in attempt to offset some of the cost of the hedge.

Classification


Asset Class
Equity
Category
Size and style
Focus
Large cap
Niche
Broad-based
Strategy
Active
Geography
U.S.
Weighting scheme
Proprietary
Selection criteria
Proprietary

Returns


1 month3 monthsYear to date1 year3 years5 years
Price performance
NAV total return

What's in the fund


As of September 19, 2025
Exposure type
StocksBonds, Cash & Other
Technology Services
Electronic Technology
Finance
Stocks97.93%
Technology Services22.65%
Electronic Technology21.98%
Finance14.63%
Retail Trade8.07%
Health Technology7.06%
Producer Manufacturing3.70%
Consumer Non-Durables2.93%
Consumer Services2.69%
Consumer Durables2.53%
Utilities2.30%
Energy Minerals2.13%
Industrial Services1.48%
Transportation1.30%
Process Industries1.26%
Communications1.16%
Health Services0.91%
Non-Energy Minerals0.64%
Distribution Services0.41%
Commercial Services0.06%
Bonds, Cash & Other2.07%
Cash2.10%
Rights & Warrants−0.03%
Stock breakdown by region
0.2%98%1%
North America98.00%
Europe1.76%
Latin America0.23%
Asia0.00%
Africa0.00%
Middle East0.00%
Oceania0.00%
Top 10 holdings

Dividends


Dividend payout history

Assets under management (AUM)



Fund Flows



Frequently Asked Questions


SFLR invests in stocks. The fund's major sectors are Technology Services, with 22.65% stocks, and Electronic Technology, with 21.99% of the basket. The assets are mostly located in the North America region.
SFLR top holdings are NVIDIA Corporation and Microsoft Corporation, occupying 7.41% and 6.87% of the portfolio correspondingly.
SFLR last dividends amounted to 0.04 USD. The quarter before, the issuer paid 0.03 USD in dividends, which shows a 29.87% increase.
SFLR assets under management is ‪1.06 B‬ USD. It's risen 8.88% over the last month.
SFLR fund flows account for ‪507.58 M‬ USD (1 year). Many traders use this metric to get insight into investors' sentiment and evaluate whether it's time to buy or sell the fund.
Yes, SFLR pays dividends to its holders with the dividend yield of 0.39%. The last dividend (Jul 1, 2025) amounted to 0.04 USD. The dividends are paid quarterly.
SFLR shares are issued by Innovator Capital Management LLC under the brand Innovator. The ETF was launched on Nov 9, 2022, and its management style is Active.
SFLR expense ratio is 0.89% meaning you'd have to pay 0.89% of your investment to help manage the fund.
SFLR follows the No Underlying Index. ETFs usually track some benchmark seeking to replicate its performance and guide asset selection and objectives.
SFLR invests in stocks.
SFLR price has risen by 3.93% over the last month, and its yearly performance shows a 14.09% increase. See more dynamics on SFLR price chart.
NAV returns, another gauge of an ETF dynamics, have risen by 2.63% over the last month, showed a 8.76% increase in three-month performance and has increased by 14.68% in a year.
SFLR trades at a premium (0.11%) meaning the ETF is trading at a higher price than the calculated NAV.