The Swatch Group AG engages in the business of designing, manufacturing, and selling finished watches, jewelry, watch movements, and components. It operates through the following segments: Watches and Jewelry, Electronic Systems, and Corporate. The Watches and Jewelry segment is involved in the designing, producing, and commercializing watches and jewelry. The Electronic Systems segment focuses on electronic components and sports timing activities. The company was founded by Nicolas Georges Hayek in 1983 and is headquartered in Biel, Switzerland.