Overview
Analysis
ATVI4499882 analysis
Key facts
Activision Blizzard’s mission is to connect and engage the world through epic entertainment. One of the successful interactive entertainment companies, its franchises include popular games like Call of Duty®, Warcraft® (Warcraft®, World of Warcraft®, Hearthstone®), Overwatch®, Diablo®, StarCraft®, Candy Crush™, Crash Bandicoot™, Guitar Hero®, Tony Hawk's™ Pro Skater™, Bubble Witch™, Pet Rescue™, Farm Heroes™, and Spyro™. Through these franchises, the company reaches more than 400 million players across 190 countries. Activision Blizzard’s business units and development studios include Activision Publishing, Blizzard Entertainment, King Games, Infinity Ward, Raven Software, Sledgehammer Games, Treyarch Studios, Beenox, Demonware, High Moon Studios, and Toys for Bob. The company supports corporate social responsibility initiatives that are directly tied to its franchises. As an example, the Call of Duty Endowment has helped find employment for over 100,000 veterans. Bobby Kotick currently serves as Chief Executive Officer of Activision Blizzard. He became CEO of Activision in 1991 after purchasing a company stake the previous year. Kotick engineered a merger between Activision and Vivendi Games during the late 2000s, which led to the creation of Activision Blizzard in 2008 and his being named the company's inaugural CEO. Activision Blizzard is a member of the Fortune 500 and the S&P 500. Activision Blizzard has been recognized as one of FORTUNE magazine's “100 Best Companies To Work For''.
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