Akme Fintrade (India) Ltd. operates as a non-banking finance company, which engages in rural and semi-urban centric lending solutions. Its products include Aasaan Loan Against Property, Aasaan Mahila Udhyog, Aasaan Saral Udhyog, Aasaan Vehicle, and Aasaan Farm Equipment Loan. The firm also offers vehicle and business finance products to small business owners. The company was founded by Nirmal Kumar Jain in 1995 and is headquartered in Udaipur, India.